Emily Jordan, Chief Marketing Officer

As Chief Marketing Officer, Emily brings to Midi 20 years of expertise and a passion for driving innovation in women's health and wellness. Growing up in the Midwest, she saw first hand the challenges with prioritizing women's health in her community and the lack of access to care in more remote rural areas. This experience spawned a personal mission to improve women's health from periods, through maternity, menopause and beyond. Prior to joining Midi, Emily was the marketing leader at a pioneering FemTech startup called Willow where she crafted marketing strategies to empower women and advocate for meaningful social change.  Her professional journey includes high growth startups like Tubi and Willow as well as industry titans, including Nike Women, Google, Deloitte and Target. She has an MBA from Duke University and a BS from Indiana University.  When she's not working, she and her husband Dan are hiking, skiing or running after their toddler, Jovie.